QR Codes Offer Integrated Marketing
Communications for Mobile

QR codes (Quick Response codes) have widely been used in Japan and parts of Europe for years. They are two-dimensional barcodes that can help you deliver relevant and timely content to your customers on their PDAs and smartphones.

With the QR Code Solution, marketers can now link customers and prospects quickly to their online content, including mobile websites or existing applications such as Facebook or YouTube.

Here is how QR codes work:

Our Solutions Will Link and Track Your Offline and Online Channels.
Here's How.

QR codes are extremely flexible and can be printed or displayed in almost any application or media: brochures, direct mail, signage or even on the side of a building. Your prospects need only two things to use a QR code:

1. A mobile phone with a camera
2. Simple software for reading the barcode

Most newer phones are equipped with this software and it’s easily downloaded to those that aren’t. With the reader, prospects can scan or snap a picture of a QR code. Then they’re taken to the supporting online content.

QR codes: Linking your offline and online worlds
The GSI QR Code Solution will help you generate and use QR codes to enhance your marketing efforts. As all good marketing should be, the QR Code Solution is trackable to prove ROI. It includes a dashboard which tracks and provides actionable measurement of your codes and uses.

Some ways you can use the QR Code Solution are:

• Marketing and collateral materials: Give your customers and prospects instant connections from your printed materials to online content with QR codes in video, audio, special landing pages and other collateral.
   
• Personalized URLs (pURLs): Include a QR code pointing to a personalized URL on your direct mail piece and let your customer or prospect simply scan and click to get to their personalized website. Personalized URLs increase response rates, and QR codes make them even easier to use.
   
• Website: Make it easy for your mobile customer to get to your website using their phone.
   
• eCommerce and coupons: QR codes simplify online ordering and coupon accessibility. Just scan, click and order.
   
• To learn more about the QR Code Solution, contact us.

Integrated marketing company GSI offers integrated marketing communications, digital and offset printing, and web design and development to customers in Seattle, Tacoma, Bellevue, Kent, Renton and the greater Puget Sound area.