Reporting and Analytics Will Show
You the Way to ROI

Every marketer has two critical needs. For every campaign, marketers need to increase the number of high quality leads that convert to revenue for the company. Marketers also need to be able to track activity, respond to every opportunity in real time, and quantify every aspect of the campaign, including ROI. When GSI is your integrated marketing company, your reporting and analytics will help you with both needs.

Our reporting and analytics do more than simply tell you how many visitors or responses you have. We give you data you can use to answer the real, high-level business questions, like:

• How can I improve revenue by 10% in the next six months through our integrated marketing communications?
• What are the top three problems our customers face when buying from us?
• What is the cost for every qualified lead gained from marketing efforts?

To help you answer these important business questions, we track and manage results for all our integrated direct marketing programs. Our reporting and analytics services help you:

• Set marketing triggers to flag important responder preferences.
• Profile responders based on their preferences and obtain key qualifying information.
• Segment responders and provide them with a more personalized, relevant online experience.
• Generate powerful reports, gaining immediate insight into the effectiveness of your campaign.
• Track results by individual responder, visitor profile, or any other criteria.

To learn more about our website design and development services, in particular the reporting and analytics available, contact us.

Integrated marketing company GSI offers integrated marketing communications, digital and offset printing, and web design and development to customers in Seattle, Tacoma, Bellevue, Kent, Renton and the greater Puget Sound area.